ARCHIVES
VOL. 11, ISSUE 3 (2025)
AI-powered innovations in retail marketing: A review on Indian readiness and swot analysis
Authors
Mansi Choudhary, Ram Milan
Abstract
Drawing upon an extensive review of existing
literature, this paper provides a comprehensive examination of the multifaceted
impacts of artificial intelligence on the retail market. It underscores AI's
transformative influence on customer engagement and operational efficiency.
Indeed, the integration of Artificial Intelligence (AI) into retail marketing
heralds a profound and revolutionary shift within the industry. This transition
brings forth a plethora of opportunities and challenges for both retailers and
consumers alike. Retailers must evaluate their strengths and weaknesses in
light of these sectoral advancements to ensure they embrace innovation
adequately. Therefore this paper is focused on examining readiness of Indian
retail market of via SWOT analysis. We've also discussed recent innovative
strategies that organizations can employ to gain a competitive edge through IoT
applications.
Download
Pages:49-57
How to cite this article:
Mansi Choudhary, Ram Milan "AI-powered innovations in retail marketing: A review on Indian readiness and swot analysis". International Journal of Commerce and Management Research, Vol 11, Issue 3, 2025, Pages 49-57
Download Author Certificate
Please enter the email address corresponding to this article submission to download your certificate.