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VOL. 11, ISSUE 8 (2025)
A study on Customers Perception Towards E-Marketing in Thiruvarur District
Authors
S Shankar, Dr. G Ramu
Abstract
Customers are playing a momentous
responsibility in online shopping. The
increasing of internet by the younger age group in India provides a promising
prospect for online retailers. Across
the world E-Marketing is now overtaking radio marketing in terms. E-Shopping environments are therefore playing
an increasing role in the overall relationship between marketers and their
consumers. In this regard, the
researchers had aimed to identity the perception level of the customer towards
e-marketing in thiruvarur district of Tamil Nadu, India for this, the
researcher has selected 155 respondents in different age groups by using
convenient sampling technique. The
customer opinion towards e-marketing was collected by using structured
questionnaire. The collected percentage
analysis. From the research, it is found
that female, less than 25 Years aged, homemaker and students have more
perception in practicing E-Marketing.
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Pages:72-76
How to cite this article:
S Shankar, Dr. G Ramu "A study on Customers Perception Towards E-Marketing in Thiruvarur District". International Journal of Commerce and Management Research, Vol 11, Issue 8, 2025, Pages 72-76
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