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VOL. 12, ISSUE 3 (2026)
Factors influencing investment decisions in the LIC IPO - A comparative study of investors and non-investors in Nainital district, Uttarakhand
Authors
Nikita Mangoli
Abstract
The LIC IPO is one of the largest public offering in India and drew
significant interest from retail investors. This study examine the factors
influencing investment decision in the LIC IPO, with a comparative analysis of
investor and non-investor in Nainital district. It focuses on key elements such
as brand image, government backing, expected returns, risk perception, social
influence and financial literacy. Primary data were collected from 300
respondents, consisting of 150 investor and 150 non-investor through a
structured questionnaire. Purposive and convenience sampling technique were
adopted for the study. The collected data were analysed using statistical tool
such as mean, standard deviation and ANOVA. The findings reveals that
government backing and lic strong brand image are the most influential factors
affecting investment decisions. Significant difference were observed between
investors and non-investors in terms of awareness and perception.
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Pages:43-46
How to cite this article:
Nikita Mangoli "Factors influencing investment decisions in the LIC IPO - A comparative study of investors and non-investors in Nainital district, Uttarakhand". International Journal of Commerce and Management Research, Vol 12, Issue 3, 2026, Pages 43-46
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