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International Journal of
Commerce and Management Research
ARCHIVES
VOL. 12, ISSUE 3 (2026)
Women investors in Coimbatore District: Emerging investment trends and wealth creation in the digital financial landscape
Authors
Dr. S. Aishwariya
Abstract
The increasing adoption of digital financial services has transformed the investment behaviour of women in India. Digital investment platforms, improved financial literacy, and greater financial independence have encouraged women to move beyond traditional investment avenues such as fixed deposits and gold towards mutual funds, Systematic Investment Plans (SIPs), equities, and exchange-traded funds (ETFs). This study aims to examine the emerging investment trends among women investors and analyse the factors influencing wealth creation in India's digital financial landscape. The study is based on primary data collected from 75 women investors using a structured questionnaire. Simple percentage analysis, weighted mean analysis, and Chi-square analysis are used to interpret the data. The findings are expected to provide insights into women's investment preferences, digital investment adoption, and the challenges influencing their financial decisions. The study also offers suggestions to strengthen financial literacy and promote sustainable wealth creation among women investors.
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Pages:244-246
How to cite this article:
Dr. S. Aishwariya "Women investors in Coimbatore District: Emerging investment trends and wealth creation in the digital financial landscape". International Journal of Commerce and Management Research, Vol 12, Issue 3, 2026, Pages 244-246

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Women investors in Coimbatore District: Emerging investment trends and wealth creation in the digital financial landscape | International Journal of Commerce and Management Research