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VOL. 10, ISSUE 6 (2024)
Digital entrepreneurship: Building businesses in the age of AI
Authors
Dr. Sridevi Maganti
Abstract
Digital entrepreneurship refers to the creation, scaling and management
of new ventures that exploit digital technologies to create value. In the age
of artificial intelligence (AI), digital entrepreneurship is being re-shaped
across idea generation, product development, marketing, operations and finance.
This study examines definitions and examples, declares research aims,
summarizes key literature, outlines a pragmatic methodology, and proposes a
conceptual framework that connects AI, the Internet of Things (IoT), and Big
Data to entrepreneurial business operations. It also looks at e-commerce and
online business models, financing, and digital marketing tactics, as well as
current issues and future perspectives. The paper is designed in basic academic
language and is intended to serve as a concise reference for students,
practitioners, and academics interested in how AI-enabled digital technologies
influence venture formation and growth.
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Pages:113-116
How to cite this article:
Dr. Sridevi Maganti "Digital entrepreneurship: Building businesses in the age of AI". International Journal of Commerce and Management Research, Vol 10, Issue 6, 2024, Pages 113-116
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